Not all companies engage in strategic planning, some of them view it as an unnecessary distraction from day-to-day activities. This type of unplanned strategy is called ’emergent strategy’. Most companies recognise the benefits of strategic planning, so what are they?
Strategy
Mintzberg’s 5Ps of Strategy
Henry Mintzberg suggests there are five ways in which the term ‘strategy’ is used. These are called his ‘5Ps for Strategy’. Strategy can mean any of the following:
- Plan
- Ploy
- Pattern
- Position
- Perspective
Let’s look at these in a little more detail.