From an accounting perspective, it’s hard to justify having a company mission. They’re hard to value and viewed as dubious by many managers. However, there are three reasons why having a mission is important for some firms. Company missions are covered in the ACCA P3 Business Analysis course.
Mintzberg described a mission ‘describes the organisation’s basic function in society, in terms of the products and services it produces for clients’.
The important elements of a mission are:
- Policies and Standards